Guides
Guides to the business of law.
Permanent, practical guides to running a firm, one for each system of the Spine. Written for owners who want the how, not the hype.
Start here
Five guides, one per system.
How to Run a Law Firm
The complete owner's guide to all seven systems, and how they hold each other up.
Read the guide → Module 1 · FoundationsHow to Start a Law Firm
Steps, costs, and the first-year plan for opening a firm that is built to last.
Read the guide → Module 2 · IntakeThe Law Firm Intake Process
Build an intake system that answers, qualifies, and converts, without dropping anyone.
Read the guide → Module 5 · MarketingHow to Write a Law Firm Marketing Plan
A worked example, sized for a law practice rather than a startup growth deck.
Read the guide → Module 6 · FinanceLaw Firm Profitability
How solo and small firms actually make money, and how to read your own numbers.
Read the guide →Operations, People & Growth
Guides for the remaining systems are in production. In the meantime, they are all covered in the program.
In productionThe Law Firm Business Plan Workbook
A free, structured workbook to turn the foundations guide into your own plan.
Go deeper
Guides get you started. The cohort gets it done.
The Spine turns these guides into a twelve-month, faculty-led build of your firm.