A faculty-led institute for solo & small-firm attorneys
You were trained to practice law.
You were not trained to build a firm.
The Counselors Institute teaches the seven systems of running a law firm, the business your legal education left out, in a twelve-month curriculum led by attorneys and specialists who have built firms themselves.
Applications reviewed on a rolling basis for the Founding Cohort. This is an application, not a checkout.
The curriculum
Marketing is one system. Your firm is seven.
Most programs sell you a single tactic. The Spine is the whole structure, taught in sequence, because a firm that is strong in one system and absent in the others still falls over.
Foundations & Vision
Decide what firm you are building and why, before you build it. Positioning, model, and the numbers that define success.
Intake & Conversion
Turn inquiries into clients with an intake system that answers, qualifies, and follows up without dropping anyone.
Operations & Technology
The workflows, tools, and standards that let the firm run the same way whether or not you are in the room.
People & Hiring
Hire, delegate, and lead a team so the practice stops depending on your personal capacity.
Marketing & Reputation
Build a referable reputation and a marketing plan that fits a law practice, not a startup growth deck.
Finance & Profitability
Read your own numbers. Price, bill, and manage cash so the firm is profitable by design, not by accident.
Growth & Scale
Add capacity, lines of work, and eventually a succession plan without breaking what already works.
The faculty
The faculty is the curriculum, not decoration.
No single attorney has built every kind of practice, mastered every way of finding clients, or run a firm at every stage. The Institute assembles faculty who have each solved a different part of the problem, and asks them to teach the system they actually built.
Firm foundations and practice model, from a board-certified attorney who built a firm from the ground up.
Client acquisition and reputation, taught by a practitioner who built a referable, marketing-led practice.
Finance, pricing, and profitability, from an operator who runs a firm by its numbers.
Founding Faculty profiles are published as each member’s participation is confirmed.
The Resource Library
Eleven volumes, mapped to the systems.
A companion library that turns each system into the checklists, templates, and worked examples you keep and use long after the cohort ends.
Beyond the curriculum
You are not meant to do this alone.
The Founding Cohort
This is an application, not a checkout.
We open a limited founding cohort and review each application for fit. If the timing is not right, the firm health assessment will show you exactly where to start on your own.